PF Marlet
Edgy elegance. The new humanist type system unveiled
TDC Certificate of Typographic Excellence 2020
Red Dot Awards 2020
European Design Awards 2020
©2019
website: https://parachutefonts.com
Marlet is a beautiful and inspiring set of typographic elements based on a minimal and simplistic approach to elegance. Originally designed as a single-style font for a Mexican cosmetics institute and its exclusive make-up and skincare line aimed at upper-middle income bracket women, Marlet has progressively bloomed.
Parachute Typefoundry’s latest type system is made for timeless elegance through numerous combinations diverting from passing trends in type design. Inspiration came from the roaring 20s and 30s, decades that embraced women’s independence both socially and politically. Taking intricate hints from the era whilst maintaining approachability, the contemporary dynamic version of this humanist typeface evolved with modulated strokes.
Marlet projects elegance and understated luxury, bringing femininity and all its complexities into the limelight, with lean lines concluding to subtle humanist curves which reference simplicity and underline the font’s exquisite quality. Its thick-thin, serif-less strokes express the modernity of the fashion industry, breaking away from the monotone sans serif.
A type system with contrast progressing from low (Text version) through medium (Display) to high (Finesse), with differentiated letter widths (Titling), extravagant letterforms (Swash) and finally 64 eclectic patterns (Motifs), Marlet evolved from a single typeface into a comprehensive type system in various weights which support Latin, Greek and Cyrillic. The exquisite set of patterns is offered as a complimentary copy when you purchase the Display, Finesse or Swash families.
Contrary to other Marlet families, the sophisticated capitals of the Display version come with slightly tapered strokes in order to embody the contemporary qualities of a sans serif typeface into the dynamic virtue of a serif.
Simple and elegant at the same time and in contrast to ultra-feminine Didot and Bodoni, Marlet is a ladylike infused typeface that is nonconformist, multifaceted, fashionable and romantic, strong and chic, casual yet provocative.
PS - Last but not least and on top of Marlet's overall elegant persona, PF Marlet Text is, on its own, an all-purpose, complete typeface to meet the needs, wants and demands of the publishing, branding and advertising industry alike -be it digital or print- with it’s unique, subtle, easily applicable, visual voice.
MORE ON PF MARLET
Check out the 84-page comprehensive specimen manual here:
Five superfamilies including 60 garment patterns
